Marketing Plan

Water Pointe Realty Group uses a combination of traditional marketing coupled with state of the art technology to get proven results.

Week 1

• Inspect home/property – Make suggestions to improve marketability
• Enter property information in Multiple Listing Service (MLS)
• Enter property information in Water Pointe Realty Group’s website
• Place property information on Realtor.com
• Install a yard sign (if applicable)
• Photograph property for marketing purposes and Visual Tour (if applicable)
• Enter Property infromation, photos and visual tour into Multiple Listing Service and various other websites.
• Order aerial photography (if applicable)
• Create an advertising campaign for the property
• Enter home into Water Pointe’s ad rotation
• Contact matches from Buyer Prospect program with information on the property

Week 2 - 3

• Promote the property at office meeting and schedule an office tour
• Announce property information to the Realtor Association
• Schedule a Broker’s open house (if applicable)
• Send a direct mailing announcing the property is for sale
• Create a brochure, flyer and other tools for marketing efforts
• Design a Visual Tour (if applicable)

Week 4 - 6

• Hold open house(s) for public
• Provide a written report to the Seller describing all showing activity (including feedback), market activity, and advertisements

Week 6 – 7

• Review marketing plan with Sellers to analyze the market activity, showings, feedback and pricing.
• If needed, redirect efforts with a new advertising campaign