Water Pointe Realty Group

Seller Marketing Plan

Water Pointe Realty Group uses a combination of traditional marketing coupled with state of the art technology to get proven results.

Marketing planWeek 1

  • Stage home – Make suggestions to improve marketability
  • Enter property information in Multiple Listing Service (MLS)
  • Enter property information in Water Pointe Realty Group’s website
  • Place property information as a “Showcase Listing” on Realtor.com, the #1 real estate website
  • Place property on WorldProperties.com, interactive website
  • Place property on Scripps TCPalm website and/or Palm Beach Post website
  • Install a yard sign (if applicable)
  • Create an advertising campaign for the property
  • Add home into Water Pointe’s ad rotation
  • Contact matches from Buyer Prospect program with information on the property

Week 2 – 3

  • Order aerial photography (if applicable)
  • Announce property information to the Realtor Association weekly marketing meeting
  • Schedule a Broker’s open house (if applicable)
  • Send a direct mailing announcing the property is for sale
  • Create a brochure, flyer and other tools for marketing efforts
  • Design a Visual Tour (if applicable)

Week 4 – 6

  • Hold open house(s) for public
  • Provide a written report to the Seller with detailed marketing efforts

Week 6 – 7

  • Review marketing plan with Sellers to analyze the market activity, showings, feedback and pricing.
  • Re-evaluate the market, our position and strategies